THE SWORD: 'The Hidden Masters' Lyric Video

January 15, 2014

The official lyric video for the song "The Hidden Masters" from Austin, Texas metal luminaries THE SWORD can be seen below. The track is taken from the band's fourth album, "Apocryphon", which sold nearly 17,000 copies in the United States in its first week of release to land at position No. 17 on The Billboard 200 chart. The CD was produced and engineered by J. Robbins (CLUTCH, JAWBOX) at Magpie Cage Studios and features cover art by famed comic book artist J.H. Williams III (Batwoman, Promethea).

Asked about the band's decision to work with J. Robbins on "Apocryphon" after self-producing two records and then working with Matt Bayles, guitarist Kyle Shutt told AltPress.com, "We're all huge CLUTCH fans, and we know those guys real well. [James] did two of their last three records, and those sound great, so we figured it was a no-brainer. We called him up and he was into it. He saw our live show at a club in Baltimore on the tour before we came here so he could get a feel of the kind of show we put on because we wanted to make an album that sounds like we do live in a club. And it was great. It was a real speedy process."

On the topic of the musical direction of the new album, Shutt said, "It is a reflection of everything that we [have gone] through and the lessons we learned. We then deal with these situations metaphorically in our lyrics. This record is just 10 banging hard rockers. There's no real 'stick-out' thrash song, or, like, this one is the ballad. I don't think there's going to be any instrumental songs on this record, either, so that'll be a first for us. It's just 10 kick-ass rock songs."

Regarding the subject matter covered in the new songs' lyrics, Shutt said, "There are lyrical themes that weave in and out of the songs, but there's no story or anything like that. With 'Warp Riders', J.D. [guitarist/vocalist John Cronise] had already written [the story] and now he [doesn't] have the time to sit down and write another book. We had the idea to make a comic book for 'Warp Riders', but we had some really poor management at the time, so nothing really came together with that and it was going to cost so much money that it never saw the light of day. It was just a nice thing we did. Now we're moving on to other things."

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